I just watched a presentation by Richard Adams who talks about the re-opening of The School of Communication Arts. It's a forward-thinking approach to finding and attracting new talent to the advertising and marketing worlds. Ideapreneurs he's calling them. The people who will lead the industry in 3 years he's says.
There are several interesting angles to this idea:
1. They're looking for students from diverse and disadvantaged backgrounds
2. Multiple mentors play a key role in the students education
3. Students will have the opportunity to work on real briefs, courtesy of the mentors
4. Curriculum content is open source - submit suggestions online
5. Students can pitch business ideas Dragons Den style at the end of their course
A potentially brilliant idea to recruit a more representative group into the advertising industry. Great news, especially at a time when it's hard for students to find work when they leave education. An awesome blurring of education, business and individuals. A fab incubator for fresh thinking.
Lets hope that these are all good intentions and that certain industry types aren't about to go exploiting a young and unpaid workforce. The jury is out...
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