A show that never, ever lets you down. A jaw-dropping display of virtuoso photography and a staggering reminder of the wonderful world we live in.
The Natural History's jewel in the crown has had its fair share of controversy this year with the winner being disqualified for using a trained animal. In my mind, simply reinforcing the integrity of the competition.
Here are my favourites:
With the photos displayed on raised light-boxes secured to the black walls, it's quite a cinematic experience. At the end of the exhibition there's a slide show style presentation. It seemed terribly basic - a missed opportunity to showcase the incredible work. NHM you can do better than this!
Two large interactive screens allow you to vote for favourite images, view the gallery and forward shots to friends, or comment. This simple digital engagement and the UI & UX were bang on - welcome extensions to the event.
For all this admiration and positivity, I left feeling there was a missed opportunity. Shouldn't the NHM get people to act? The subtext of the exhibition is about sustainability, extinction of rare-breeds and the preservation of the vulnerable.
But there was no way to participate or learn more. I'd have liked to have seen more education and more activism. To pour all that interest into something positive...to change behaviour and shake us out of our apathy. It's time to go further beyond pure display.
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